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Books by Kuester Homburg
  | | Marketing Management(1st Edition) A Contemporary Perspective. Christian Homburg, Sabine Kuester and Harley Krohmer by Christian Homburg, Harley Krohmer, Sabine Kuester, Kuester Homburg Hardcover, 664 Pages, Published 2008 by Mcgraw-Hill Higher Education ISBN-13: 978-0-07-711724-5, ISBN: 0-07-711724-7 ""Marketing Management: A Contemporary Perspective" provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new book combines scholarly international research with relevant and contemporary examples from markets and b ..." |
 | | Marketing Management(2nd Edition) by Christian Homburg, Harley Krohmer, Sabine Kuester Paperback, 641 Pages, Published 2012 by Mcgraw-Hill Education - Europe ISBN-13: 978-0-07-714604-7, ISBN: 0-07-714604-2 |
 | | Kundenpriorisierung in der Marktbearbeitung Gestaltung, Erfolgsauswirkungen und Implementierung (Schriftenreihe des Instituts für Marktorientierte ... (IMU), Universität Mannheim) (German Edition) by Mathias Droll, Christian Homburg, Hans H. Bauer, Sabine Kuester Paperback, 188 Pages, Published 2008 by Gabler Verlag ISBN-13: 978-3-8349-1033-2, ISBN: 3-8349-1033-3 |
 | | Resistenz gegenüber Innovationen by Tobias Haber Paperback, 215 Pages, Published 2008 by Gabler Verlag ISBN-13: 978-3-8349-0959-6, ISBN: 3-8349-0959-9 |
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Kuester Homburg
Droll, Mathias Hrsg. V. Hans H. Bauer, Christian Homburg U. Sabine Kuester
Haber, Tobias E., Christian Homburg Sabine Kuester u. a.:
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