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Books by Lynn Parkinson
  | | CIM Coursebook 06/07 Managing Marketing Performance by Helen Meek, Richard Meek, Lynn Parkinson, Roger Palmer Paperback, 424 Pages, Published 2006 by Butterworth-Heinemann ISBN-13: 978-0-7506-8014-1, ISBN: 0-7506-8014-8 "Elsevier/Butterworth-Heinemann's 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course Written by experts in the field and the CIM Senior Examiner, fully endorsed by CIM and independently reviewed. Each text is crammed with a range of learning objectives, cases ..." |
 | | CIM Coursebook(1st Edition) Project Management in Marketing by Lynn K. Parkinson, Elwyn Cox, Matthew Housden, Frank Mckee Paperback, 256 Pages, Published 2009 by Taylor & Francis Mobipocket_Ebook ISBN-13: 978-1-85617-715-3, ISBN: 1-85617-715-7 |
 | | CIM Coursebook 04/05 Managing Marketing Performance by Helen Meek, Richard Meek, Lynn Parkinson, Roger Palmer Paperback, 304 Pages, Published 2005 by Butterworth-Heinemann ISBN-13: 978-0-7506-6281-9, ISBN: 0-7506-6281-6 "Elsevier/Butterworth-Heinemann's 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. * Co-written by the CIM Senior Examiner for the Managing Marketing Performance module ..." |
 | | CIM Coursebook 08/09 Managing Marketing Performance by Richard Meek, Helen Meek, Roger Palmer, Lynn Parkinson Published 2014 ISBN-13: 978-1-283-54770-3, ISBN: 1-283-54770-8 |
 | | CIM Coursebook 07/08 Managing Marketing Performance by Richard Meek, Helen Meek, Roger Palmer, Lynn Parkinson Published 2012 ISBN-13: 978-1-280-68343-5, ISBN: 1-280-68343-0 |
 | | CIM Coursebook 06/07 Managing Marketing Performance by Helen Meek, Richard Meek, Roger Palmer, Lynn Parkinson 402 Pages, Published 2012 ISBN-13: 978-0-08-050117-8, ISBN: 0-08-050117-6 |
 | | Cim Coursebook 08/09 Managing Marketing Performance by Richard Meek, Helen Meek, Roger Palmer, Lynn Parkinson 400 Pages, Published 2012 by Routledge ISBN-13: 978-1-136-01834-3, ISBN: 1-136-01834-4 "Check out the list of clients and projects on the Interbrand website (www. interbrand. com). Also look at the articles in its www.brandchannel.com publication to gain current insights into branding issues. The Interbrand approach is based on the analysts' approach of future earning potential. The projected profits are discounted to a present value, on the assumption that the earnings will materialize. This approach starts by determi ..." |
 | | CIM Coursebook 07/08 Managing Marketing Performance by Helen Meek, Richard Meek, Roger Palmer, Lynn Parkinson 416 Pages, Published 2012 by Routledge ISBN-13: 978-1-136-42026-9, ISBN: 1-136-42026-6 "Check out the list of clients and projects on the Interbrand website (www. interbrand.com). Also look at the articles in its www.brandchannel.com publication to gain current insights into branding issues. The Interbrand approach is based on the analysts' approach of future earning potential. The projected profits are discounted to a present value, on the assumption that the earnings will materialize. This approach starts by determin ..." |
 | | CIM Coursebook 08/09 Managing Marketing Performance by Helen Meek, Richard Meek, Roger Palmer, Lynn Parkinson 400 Pages, Published 2012 by Routledge ISBN-13: 978-1-136-01833-6, ISBN: 1-136-01833-6 "This approach identifies various forms of opportunities for customer service: Facilitatingservices: Information – About how or where to buy or use a product, or reminders, documents and manuals. Order-taking – Recording orders and giving information on availability and delivery. Billing – Customers want bills that are accurate and easy to understand and contact details if they have queries. Payment – Offering payment options, such ..." |
 | | CIM Coursebook 07/08 Managing Marketing Performance, Fourth Edition(4th Edition) 07/08 Edition by Helen Meek, Lynn Parkinson, Richard Meek, Roger Palmer Paperback, 416 Pages, Published 2007 by Butterworth-Heinemann ISBN-13: 978-0-7506-8431-6, ISBN: 0-7506-8431-3 "BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied b ..." |
 | | CIM Coursebook 07/08 Managing Marketing Performance 07/08 Edition by Helen Meek, Richard Meek, Roger Palmer, Lynn Parkinson Published 2007 ISBN-13: 978-0-08-056112-7, ISBN: 0-08-056112-8 |
 | | CIM Coursebook 05/06 Managing Marketing Performance by Helen Meek, Richard Meek, Roger Palmer, Lynn Parkinson Paperback, 304 Pages, Published 2005 by Butterworth-Heinemann ISBN-13: 978-0-7506-6653-4, ISBN: 0-7506-6653-6 "Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Co-written by the CIM Senior Examiner for the Managing Marketing Performance module to guide you through the 2005-2006 syll ..." |
 | | Using the Microcomputer in Marketing Teacher's Manual by Lynn Parkinson Hardcover, 216 Pages, Published 1988 by Mcgraw-Hill Education (Ise Editions) ISBN-13: 978-0-07-084186-4, ISBN: 0-07-084186-1 |
 | | CIM Coursebook(1st Edition) Project Management in Marketing by Elwyn Cox Hardcover, Published 2017 by Routledge ISBN-13: 978-1-138-44094-4, ISBN: 1-138-44094-9 |
 | | FIREPLUG by Joanne Parkinson, Lynn A. Breault Paperback, 24 Pages, Published 2013 by Xlibris Corporation ISBN-13: 978-1-4836-1640-7, ISBN: 1-4836-1640-1 |
 | | CIM Coursebook 08/09 Managing Marketing Performance (Official CIM Coursebook) by Helen Meek, Lynn K. Parkinson, Richard Meek, Roger Palmer Paperback, 400 Pages, Published 2008 by Taylor & Francis ISBN-13: 978-0-7506-8968-7, ISBN: 0-7506-8968-4 |
 | | Microcomputers in Marketing Decisions by Lynn K.: Parkinson, Stephen Trent Parkinson Hardcover, 158 Pages, Published 1987 by Mcgraw-Hill Education ISBN-13: 978-0-07-084163-5, ISBN: 0-07-084163-2 |
 | | CIM Coursebook 06/07 Managing Marketing Performance by Roger Palmer, Richard Meek, Lynn Parkinson, Helen Meek Ebook, 424 Pages, Published 2012 by Routledge ISBN-13: 978-1-136-42110-5, ISBN: 1-136-42110-6 "Business ethics - is concerned with 'right' and 'wrong' behaviours and practices that take place within a business context. Often interpreted to include questions of fairness, justice and equity (after Carroll and Buchholtz, 2003). Study Guide This unit will take about 3 hours to work through. ... and the importance of managing not just shareholder expectations but those of many additional stakeholders." |
 | | CIM Coursebook 07/08 Managing Marketing Performance by Helen Meek, Richard Meek, Roger Palmer, Lynn Parkinson Ebook, 416 Pages, Published 2012 by Routledge ISBN-13: 978-1-136-42027-6, ISBN: 1-136-42027-4 "This approach identifies various forms of opportunities for customer service: o Facilitating services – Information: about how or where to buy or use a product, or reminders, documents and manuals – Order-taking: recording orders and giving information on availability and delivery – Billing: customers want bills that are accurate and easy to understand and contact details if they have queries. – Payment: offering payment options, s ..." |
 | | CIM Coursebook 06/07 Managing Marketing Performance by Roger Palmer, Richard Meek, Lynn Parkinson, Helen Meek Ebook, 424 Pages, Published 2012 by Routledge ISBN-13: 978-1-136-42111-2, ISBN: 1-136-42111-4 "Check out the list of clients and projects on the Interbrand website (www. interbrand.com). Also look at the articles in its www.brandchannel.com publication to gain current insights into branding issues. The Interbrand approach is based on the analysts' approach of future earning potential. The projected profits are discounted to a present value, on the assumption that the earnings will materialize. This approach starts by determin ..." |
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