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Books by Peter Lenney
  | | Marketing - Course Number MKTG 101 - Volume 2 - Lancaster University Management School(3rd Edition) by Peter Lenney, Richard Meek, Annmarie Ryan Paperback, 550 Pages, Published 2011 by Pearson Custom Publishing ISBN-13: 978-0-85776-051-7, ISBN: 0-85776-051-3 "Designed for MKTG 101 course at Lancaster University Management School. Complied by Richard Meek, Annmarie Ryan, and Peter Lenney." |
 | | Marketing - Course Number MKTG 101 - Volume 1 - Lancaster University Management School(2nd Edition) by Peter Lenney, Richard Meek, Annmarie Ryan Paperback, 531 Pages, Published 2010 by Pearson Custom Publishing ISBN-13: 978-1-84959-160-7, ISBN: 1-84959-160-1 "Designed for MKTG 101 course at Lancaster University Management School. Complied by Richard Meek, Annmarie Ryan, and Peter Lenney." |
 | | Marketing Fundamentals by Lenney Peter Softcover, Published 2008 by Custom Publishing (Pearson) 16/09/2008 ISBN-13: 978-1-84776-384-6, ISBN: 1-84776-384-7 |
 | | The Essence of Marketing Managerial Work An Empirical Study of Managing in Marketing by Peter Lenney Paperback, 340 Pages, Published 2009 by Vdm Verlag Dr. Müller ISBN-13: 978-3-639-12112-4, ISBN: 3-639-12112-0 "Starting with a trickle in Scandinavia,stimulated into a torrent by the ¿folklore vs. fact¿ controversy of Mintzberg origin, the stream of investigations into ¿the nature of managerial work¿, has spanned five decades, and turned back into a trickle. Despite this endeavour little progress has been made in ¿answering¿ Hales¿ repeated question ¿why do managers do what they do?¿. We believe this study, and its developed conceptuali ..." |
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Peter Lenney
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