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Marketing Management(2nd Edition)
by Christian Homburg, Harley Krohmer, Sabine Kuester
Paperback, 641 Pages, Published 2012 by Mcgraw-Hill Education - Europe
ISBN-13: 978-0-07-714604-7, ISBN: 0-07-714604-2

"A Contemporary PerspectiveBroschiertes BuchMarketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new edition includes updated cases and combines scholarly internatio ..."

EBOOK
Marketing Management
by Christian Homburg, Sabine Kuester, Harley Krohmer
664 Pages, Published 2012 by Mcgraw Hill
ISBN-13: 978-0-07-714605-4, ISBN: 0-07-714605-0

"Melewar, T.C. (2003) Determinants of the corporate identity construct: a review of the literature, Journal of Marketing Communications, 9, 4, 195–220. Melewar, T.C. and Harrold, J. (2000) The role of corporate identity in merger and acquisition ..."

Marketing Management(1st Edition)
A Contemporary Perspective. Christian Homburg, Sabine Kuester and Harley Krohmer
by Christian Homburg, Harley Krohmer, Sabine Kuester, Kuester Homburg
Hardcover, 664 Pages, Published 2008 by Mcgraw-Hill Higher Education
ISBN-13: 978-0-07-711724-5, ISBN: 0-07-711724-7

""Marketing Management: A Contemporary Perspective" provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new book combines scholarly international research with relevant and contemporary examples from markets and b ..."