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CIM Coursebook 06/07 Managing Marketing Performance
by Roger Palmer, Richard Meek, Lynn Parkinson, Helen Meek
Ebook, 424 Pages, Published 2012 by Routledge
ISBN-13: 978-1-136-42111-2, ISBN: 1-136-42111-4

"Check out the list of clients and projects on the Interbrand website (www. interbrand.com). Also look at the articles in its www.brandchannel.com publication to gain current insights into branding issues. The Interbrand approach is based on the analysts' approach of future earning potential. The projected profits are discounted to a present value, on the assumption that the earnings will materialize. This approach starts by determin ..."

CIM Coursebook 07/08 Managing Marketing Performance
by Helen Meek, Richard Meek, Roger Palmer, Lynn Parkinson
Ebook, 416 Pages, Published 2012 by Routledge
ISBN-13: 978-1-136-42027-6, ISBN: 1-136-42027-4

"This approach identifies various forms of opportunities for customer service: o Facilitating services – Information: about how or where to buy or use a product, or reminders, documents and manuals – Order-taking: recording orders and giving information on availability and delivery – Billing: customers want bills that are accurate and easy to understand and contact details if they have queries. – Payment: offering payment options, s ..."

"Business ethics - is concerned with 'right' and 'wrong' behaviours and practices that take place within a business context. Often interpreted to include questions of fairness, justice and equity (after Carroll and Buchholtz, 2003). Study Guide This unit will take about 3 hours to work through. ... and the importance of managing not just shareholder expectations but those of many additional stakeholders."