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  | | CIM Coursebook 07/08 Managing Marketing Performance, Fourth Edition(4th Edition) 07/08 Edition by Helen Meek, Lynn Parkinson, Richard Meek, Roger Palmer Paperback, 416 Pages, Published 2007 by Butterworth-Heinemann ISBN-13: 978-0-7506-8431-6, ISBN: 0-7506-8431-3 "BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory.The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies.Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied b ..." |
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Richard Meek